About Us

Founded in 1999 The Concept Studio focused on creating, enhancing and extending the dialogue between consumers and brands to deliver revenue generating & business building results. That focus hasn't changed. The foundation of everything we do remains our marketing expertise, strategically driven creative ideas, production and flawless execution services.

How we do it has changed a great deal.

With a team of industry leading technology partners we have created an end-to-end digital marketing solution and services suite. TCS has brought together strategy, ideation, marketing and media planning and purchasing, promotion, experiential, social media mastery, technical excellence, data management and analysis.

Today we work boldly and energetically on the leading edge of digital marketing. Blending years of knowledge and traditional marketing skill with the latest in digital, social and mobile technology to create

Digital Convergence Marketing.

Our Services

Ideas

Ideas

"A solid strategy will keep you in the game, a big idea will win it." A boundless approach grounded in strategy and insights powers our pursuit of delivering business changing ideas.

Technology

Technology

Capitalizing on the convergence of web, mobile, social, NFC, big data, and traditional media TCS aggressively pursues and adapts technology to power digital marketing campaigns.

Social Media

Social Media

TCS develops strategy and custom promotional campaigns to amplify customer marketing utilizing social media. TCS creates and executes contests, sweepstakes, coupons, apps and more to drive engagements and social ROI.

Social Advertising

Social Advertising

TCS takes a specialized approach for audience mapping and targeting, message creation and delivery within Social Media. With over 280,000,000 personal profiles developed from Social Signatures on Facebook, Twitter, Yahoo & You Tube

Promotions

Promotion

TCS specializes in sweepstakes, contests, games and special offers. From concept development, execution & management, data capture, prize procurement, fulfillment to bonding, registration, official rules and legal.

Mobile

Mobile

TCS specializes in mobile phone and tablet marketing with SMS, MMS, geo location, campaigns supported by dedicated and responsive sites and custom apps that are optimized per the user’s device and OS.

Advertising

Digital Advertising

Partnering with industry leaders in media purchasing and planning, TCS delivers the creative advertising strategies that drive brand awareness, engagement and conversion.

Email

On Location

TCS proprietary mobile web app developed specifically for enhancing brand activation and fan engagement at concerts, festivals and sporting events. More Details

Email

Email

TCS has a deep strategy, content, creative, technical and executional understanding of email marketing. Employing industry-leading solutions TCS manages email campaigns from concept through execution, analysis and reporting.

Creative

Creative

Creating inspirational design and copy to motivate the target to engage. Our branded engagements are optimized for each medium inclusive of web, mobile, tablet, print, OOH, experiential and radio.

Experiential

Experiential

Live engagements for tours, events and guerrilla marketing, supported by professional brand ambassadors, wrapped vehicles, custom displays and digital technology to capture real-time data for follow up marketing activities and to establish future insights.

Road Shows

Road Shows

The TCS Customer Invitation Center allows sales representatives to invite customers to register for an event via a custom-built microsite. The Concept Studio manages customer and employee communications, on-site details, post event communications and surveys.

Video

Video

TCS provides a full suite of video production services including concept, storyboard, illustrating, voice-over, videography, animations, talent production, editing and hosting.


Presentations

Presentations

TCS develops strategy, content and creative for highly successful and persuasive sales and marketing presentations.

Presentations

Performance Tracking & Analytics

Establishing custom benchmarks and ROI target goals with real time reporting for each campaign. We leverage our performance tracking to capture key insights and course optimization while campaigns are live.

Target, Track, Analyze and Optimize Across All Things Digital

Our Work

FX Fearless Arena

FX Networks

Comic-Con San Diego 2015

FX Networks relied upon the TCS On-Location mobile web app to promote multiple show-themed on-site activations at the 2015 San Diego Comic-Con.

Through the app, guests were able to register and receive digital tickets to activations for, The Strain, American Horror Story: Hotel and The Bastard Executioner which had an 18+ age restriction for participation. Registration also entered users into an American Horror Story: Hotel sweepstakes.

Agency Services:
Technology, Mobile, Ideas, Creative

Watch Event Video
Download Case Study

AT&T PSNC 2.0

Ct Challenge

Fund Raising Ride Website

TCS created a new brand identity and website for the CT Challenge Fund Raising Bike Ride. To help further rider recruitment TCS developed an inspirational video featuring a CTC Survivor. TCS partnered with the CTC team to create effective social media and email campaigns as well as developing off-line marketing materials including Rider Jerseys, car magnets, posters and event banners.
Team TCS also Rides!

Agency Services:
Technology, Ideas, Creative, Execution

Watch Challenge Me
Download Case Study

FX The Strain

FX Networks

Spread the Strain

Created a Facebook sweepstakes in which fans could enter by commenting on sweepstakes posts naming whom they would infect with The Strain. Ten winners received an iconic show prop heart!

Agency Services:
Idea, Creative, Social Media

Z2

Z2

Metalstorm: Aces

Developed a Facebook Marketing Campaign for Z2 Games in support of the Mobile launch of their popular online game MetalStorm: Aces.

Game enthusiasts who purchased the in-app “starter kits” for $4.99 were entered into the sweepstakes for a thrill of a lifetime flight experience over the skies of Nevada.

Agency Services:
Ideas, Creative, Social Media

Pan Am Premiere

ABC

Pan Am Premiere

A consumer activation during New York City’s Fashion Week where Pan Am Flight Attendants engaged consumers in an attempt to perk up their morning with free coffee and theatrical bag drops around the radius while driving tune-in messaging.

Agency Services:
Ideas, Creative, Experiential

MobiTV

MobiTV

Trial Program

Providing MobiTV a high powered solution to drive downloads and usage of their high demand mobile TV across all carriers.

The program delivers a series of SMS Based Messaging Campaigns welcoming users to a world of Live and on-demand TV.

Agency Services:
Technology, Mobile, Analytics

YP Developer Challenge

YP

Developer Challenge

Developed the first ever YP App Developer Challenge where app developers using the YP API submitted their app for a chance to win $5,000 in cash and all expenses paid trip to the SXSW Interactive Trade

Agency Services:
Ideas, Creative, Technology

Where Happy Meets Healthy

Where Healthy Meets Happy

Community Development

Created and managed a Facebook community celebrating an active, happy and healthy lifestyle.

This is a digital destination where individuals can find amazing workout tips, awesome recipes and daily inspiration from others.

Agency Services:
Ideas, Creative, Social Media

Download Case Study

White Pages

White Pages

Reverse Look-Up

Architected, built, programmed, hosts and maintains a Whitepages mobile based premium SMS Look-up service.

This cross carrier application is subscription and single purchase based whereby users can simply text in a phone number for owner/location look-up.

Agency Services:
Idea, Technology, Mobile

Pan Am Premiere

ABC

Charlie's Angels Premiere

Charlie's Angels descended upon Pedestrian Walkway in Time Square offering female passersby “Make Me an Angel Makeovers” in a replicate Townsend Agency footprint while driving tune-in for the TV Premiere.

Agency Services:
Ideas, Creative, Experiential

FX Partners

FX Networks

Partners Photo Contest

An integrated promotional campaign supported by a Facebook tab and a mobile page to drive awareness of the new show on FX, Partners. Building off of the unlikely pairing of Kelsey Grammer and Martin Lawrence, contestants submitted photos of unlikely pairings for a chance to win $1,000.

Agency Services:
Idea, Creative, Technology

Download Case Study

Clients

  • Z2 Games
  • Watch EPSN
  • AT&T
  • Millenial Media
  • White Pages
  • NASCAR
  • AT&T U-verse
  • FX Networks
  • Watch Disney
  • MobiTv
  • ABC

Meet the team

Stephen O'Shea

Stephen O'Shea

President & Founder

Stephen founded The Concept Studio in 1999. Stephen has guided the agency through 13 years of growth by leading strategic initiatives and ensuring that all client deliverables are met with the highest degree of quality, innovation, professionalism & accountability. He has secured longstanding client partnerships with companies such as AT&T, Whitepages, AT&T U-Verse, NASCAR, MobiTV and Disney.
Jake Pavel

Jake Pavel

Director of Digital Services

There’s a rhythm to everything Jake does; from banging out code to banging on his drums. Jake builds and maintains The Concept Studio's digital programs and infrastructure. Additionally, he develops and manages custom program performance analytics solutions that provide TCS clients key insights into the impact and effectiveness of their campaigns. Jake serves as the digital lead and developer for all agency initiatives across clients such as AT&T Mobility, AT&T U-verse, Whitepages, Disney and MobiTV.
Tom Lennox

Thomas Lennox

TCS Partner, FLOW Founder
Chief Strategy Officer

Tom joined TCS in 2015 bringing with him strategic corporate leadership and marketing communication expertise from Pelotonia where he was the Chief Executive Officer and Abercrombie & Fitch where he was the VP of Global Communications. Tom has redefined what success looks like for fundraising to end cancer through Brand and Movement creation. Tom is keeping the agency moving in more ways than one.
Paola Sierra

Paola Sierra

Project Manager
Promotional Law Specialist

Paola brings her Spanish/English bilingual, organization and management skills to the agency, clients and projects. Her focus is within Promotional Legal and project management on Hispanic marketing initiatives. Paola is definitely a quiet force in the agency.
Partick Sean Flaherty

Patrick Sean Flaherty

Executive Creative & Business Development

Patrick is an award winning Idea Developer and Creative Director. Patrick spearheads multi million-dollar branding, web and video productions. Patrick has worked with some of the largest communication entities and has been honored with the Cannes Lion Creativity Award.
Stephen Macklin

Stephen Macklin

Director of Creative Services

Steve brings agency and corporate experience on major international brands including food and beverage, apparel, office products, personal care and automotive. He is a creative thinker, designer and writer who consistently delivers our clients’ messages in a way that has meaning and impact. Steve’s mission is developing, designing and maintaining the creative look, feel and standards for all of the agency's clients. Occasionally he’d rather be sailing.

careers

We are always on the lookout for difference makers. If you are in search of a great opportunity to enhance your career and make a difference within a dynamic agency and with its clients — contact us.

Send us an email with your resume, portfolio or samples of work. Let's talk.

Contact Us